Know Like Trust Sales Model To EXPLODE Your Revenue Perfect For Coaches & Course Creators..
May 31, 2023
The Know, Like, Trust (KLT) model is a proven sales strategy that has been used for many years in various industries. The idea behind the KLT model is that people are more likely to buy from someone they know, like, and trust. In this article, we’ll dive deeper into the KLT model and provide 10 examples of how you can build KLT with people online using webinars, email sequences, lead magnets, and coaching calls.
What is the Know, Like, Trust Model?
The Know, Like, Trust model is a sales strategy that emphasizes building a relationship with your potential customers. It is based on the principle that people are more likely to buy from someone they know, like, and trust. The model is a three-step process that involves building awareness, establishing a connection, and creating trust. By doing so, you are more likely to convert leads into paying customers.
How to Build Know, Like, and Trust Online
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Webinars – Hosting webinars is an excellent way to build KLT with your audience. By providing valuable information and answering questions, you establish yourself as an expert in your field.
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Email Sequences – An email sequence is a series of emails that are sent over a period of time to a subscriber. By delivering valuable content and building rapport with your audience, you can establish trust and build a relationship with them.
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Lead Magnets – A lead magnet is an incentive that you offer to your potential customers in exchange for their contact information. By providing valuable content in the form of a free ebook, guide, or video, you can build trust and establish yourself as an authority in your field.
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Coaching Calls – Coaching calls are an excellent way to build KLT with your potential clients. By providing personalized attention and guidance, you establish a relationship with your clients that goes beyond just providing information.
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Social Media – Social media platforms are a great way to build KLT with your audience. By providing valuable content, engaging with your followers, and responding to comments and messages, you can establish a connection with your audience.
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Reviews and Testimonials – Reviews and testimonials from satisfied customers are an excellent way to build trust with potential customers. By showcasing your success stories, you can establish your credibility and build trust with your audience.
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Personalization – Personalization is key to building KLT with your audience. By addressing your customers by name, providing personalized recommendations, and tailoring your content to their needs, you can establish a connection with your audience.
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Consistency – Consistency is key to building KLT with your audience. By consistently delivering valuable content and engaging with your audience, you can establish trust and build a relationship with them.
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Branding – Your branding plays a critical role in building KLT with your audience. By establishing a consistent and recognizable brand, you can build trust and establish yourself as an authority in your field.
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Community – Building a community around your brand is an excellent way to build KLT with your audience. By providing a platform for your audience to connect with each other and with you, you can establish a relationship with your audience that goes beyond just providing information.
How Does The Know Like Trust Sales Model (KLT) Work?
The KLT (Know-Like-Trust) model is based on the psychology of human behavior and the way we make decisions. In essence, people are more likely to do business with or take advice from individuals they know, like, and trust.
When someone is considering purchasing a product or service, they may have concerns or questions that need to be addressed before they are ready to make a decision. The KLT model helps to address those concerns by building a relationship with the potential customer.
The first step in the KLT model is to get people to know you. This is usually done through various marketing efforts such as social media, webinars, lead magnets, and other content marketing strategies. By putting yourself out there and making your presence known, you can attract attention from potential customers and start to build a relationship.
Once you have their attention, the next step is to get them to like you. This is where you build rapport and show your personality. You can do this through webinars, videos, and other interactive content that allows people to get to know you on a personal level.
Finally, once you have built a relationship and people like you, the final step is to earn their trust. Trust is built through consistent communication, providing value, and demonstrating expertise in your field. This is where coaching calls, email sequences, and other one-on-one interactions can be very effective.
By following the KLT model, you can create a strong foundation of trust and credibility with your potential customers. This can lead to more sales and repeat business, as well as referrals from satisfied customers who trust and like you.
To wrap it up, to succeed in the coaching business, you should choose a red-hot niche with a lot of competition in the health, wealth, or relationship categories. Once you choose your topic, drill down further to a sub-niche and carve out your authority in that area. Remember, the more specific you can get, the easier it will be to succeed. If you found this helpful, subscribe to our website for more online coaching business ideas.
